Case study 7 of 13 · website
Laço Velho
An immersive cultural portal for the traditional Centro de Tradições Gaúchas.
01 · Context
Before designing the interface, we understand the environment.
CTG Laço Velho needed a dedicated digital space to present its history, activities and cultural identity.
02 · Challenge
What needed to be solved
Bring an identity shaped by memory, community and tradition into the digital world without reducing it to a generic institutional website.
03 · Decisions
Project decisions
- 01
Give the visual archive and the language of gaúcho tradition a leading role without copying a generic institutional website structure.
- 02
Build responsive editorial navigation to accommodate the center’s history, events and content.
04 · Outcome
The outcome
The result presented is a cultural portal that organizes CTG’s digital presence into a continuous visual experience.
Interface highlights
The product in detail
Consistently framed images to compare hierarchy, components and flows.